SWOT anaylsis Jan 2008

From The Star And Shadow Cinema Wiki

STRENGTHS

• The talent
• attitude of people
• some diversity
• good programme and great brochure
• welcoming
• level access building
• location
• transport links
• volunteer run - financially sustainable
• sense of collective responsibility
• good, willing audience
• cheap or free
• active audience
• alternative space
• open potential for how it grows
• resolve and ability to persevere
• sharing of skills
• range of drinks
• transparent ethical approach

WEAKNESSES

• not enough daylight/ windows
• chaotic communication
• temporary lack of co-ordination
• cancellation of events
• different standards of cleanliness
• difficult to find things
• general maintenance slow
• lack of commitment sometimes
• difficulty of job sharing/ distribution
• limited involvement of people with different abilities
• bad publicity
• bad publicity distribution
• keeping on top of admin and maintenance and general operations
• difficulty of communicating the 'difference' of star and shadow
• not caring for resources
• some crap equipment
• some lack of clarity about how things run
• weak harnessing of volunteers
• financial systems a bit sketchy?

OPPORTUNITIES

• develop audience and range of programmes
• community purchase of building
• move to a bigger building
• running mobile cinema projects
• increase awareness of s&s and our approach
• not reliant on funding
• ues the space to full potential e.g more child friendly, more beautiful.
• influence wider age range
• kitchen for food serving
• developing conditions for initiatives or participants
• spread the word nationally about s&s
• build closer links with local community
• more private hires
• build bigger doorway
• build resource library
• think more ecologically

THREATS

• development of ouseburn
• loosing the building
• relationship with landlord
• lacking health and safety
• open to exploitation
• relationship with st.anne's
• lack of distribution of responsibility leading to burn out and/or unseen hierarchies.
• security - e.g theft and aggression
• death of cinema (dvd, home-entertainment-focused culture)
• statutory intervention
• lack of crb checks
• lack of wider community support in bad scenario?
• too many procedures and policies
• global recession and environmental destruction.