SWOT anaylsis Jan 2008
From The Star And Shadow Cinema Wiki
STRENGTHS
- The talent
- attitude of people
- some diversity
- good programme and great brochure
- welcoming
- level access building
- location
- transport links
- volunteer run - financially sustainable
- sense of collective responsibility
- good, willing audience
- cheap or free
- active audience
- alternative space
- open potential for how it grows
- resolve and ability to persevere
- sharing of skills
- range of drinks
- transparent ethical approach
WEAKNESSES
- not enough daylight/ windows
- chaotic communication
- temporary lack of co-ordination
- cancellation of events
- different standards of cleanliness
- difficult to find things
- general maintenance slow
- lack of commitment sometimes
- difficulty of job sharing/ distribution
- limited involvement of people with different abilities
- bad publicity
- bad publicity distribution
- keeping on top of admin and maintenance and general operations
- difficulty of communicating the 'difference' of star and shadow
- not caring for resources
- some crap equipment
- some lack of clarity about how things run
- weak harnessing of volunteers
- financial systems a bit sketchy?
OPPORTUNITIES
- develop audience and range of programmes
- community purchase of building
- move to a bigger building
- running mobile cinema projects
- increase awareness of s&s and our approach
- not reliant on funding
- ues the space to full potential e.g more child friendly, more beautiful.
- influence wider age range
- kitchen for food serving
- developing conditions for initiatives or participants
- spread the word nationally about s&s
- build closer links with local community
- more private hires
- build bigger doorway
- build resource library
- think more ecologically
THREATS
- development of ouseburn
- loosing the building
- relationship with landlord
- lacking health and safety
- open to exploitation
- relationship with st.anne's
- lack of distribution of responsibility leading to burn out and/or unseen hierarchies.
- security - e.g theft and aggression
- death of cinema (dvd, home-entertainment-focused culture)
- statutory intervention
- lack of crb checks
- lack of wider community support in bad scenario?
- too many procedures and policies
- global recession and environmental destruction.
